Defy Damage Protective Shield 50ml shampoo Ceramic technology produces negative ions

Ceramic technology produces negative ions to seal cuticles and repel humidity

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HYDRATING SHAMPOO & CONDITIONER Ideal for dry damaged hair

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Defy Damage Protective Shield 50ml shampoo Ceramic technology produces negative ionsJoico Defy Damage Protective Shield is a damage defense hero that guards against thermal and UV damage, helping to prevent damage and color fade for beautiful, vibrant, healthy looking hair. This protective shield is an instant, daily protection from damaging heat, UV, and environmental exposure. It makes hair 4X more resistant to breakage during heat styling, protects against color fade, and leaves hair soft, shiny, and looking healthy. Used prior to