Paul Rand author-Sandra Rendgen Kristen Hewitt is an editor

Kristen Hewitt is an editor at Princeton Architectural Press

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Paul Rand author-Sandra Rendgen Kristen Hewitt is an editorBest known for his corporate brand logos and art direction, Paul Rand (1914 1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side,