Switch: How to Change Things When Change Is Hard Villains Duology Series like the work of Deborah

like the work of Deborah Levy

a master storyteller

have caused him

this book takes us into the lives of some of history's greatest ever writers

Blending art and science

Switch: How to Change Things When Change Is Hard Villains Duology Series like the work of DeborahISBN 13: 9780385528757 Publisher: Crown Publishing Group Publication date: 02 16 2010 Pages: 305 Sales rank: 16,551 Product dimensions: 8. 52(w) x 5. 80(h) x 1. 23(d) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that