Oribe Bright Blonde Essential Priming Serum This formula doubles as a

This formula doubles as a hair thickening shampoo for those with fine

Provides 450°F / 232°C heat protection

Return your skins appearance to its healthy tone and youthful texture with this firming balance of flax seed and yucca extract

Infused with antioxidant-rich argan oil and shine-boosting vitamins

Gentle hydrating creamy shampoo for curly

Oribe Bright Blonde Essential Priming Serum This formula doubles as aAn essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450F. Hair is left restored, touchably soft and lit from within. Brightens, tones and eliminates brassiness Provides 450F heat protection Helps to repair and strengthen over processed, brittle hair Replenishes lost moisture to hydrate and