Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign formatIsbn:Softcover - 9783842899223 as well as policy aspects

as well as policy aspects of ICT in Education and e-Learning

as a supplementary text for courses in analysis

das die wesentlichen Aussagen noch einmal bildlich zusammenfaßt

Wolff) in begriffs-

This textbooks demonstrates the application of software tools in solving a series of problems from the field of designing power system structures and systems

Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign formatIsbn:Softcover - 9783842899223 as well as policy aspectsPrimarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical