An analysis of "Product Placement" as a strategic communication instrument formatIsbn:Softcover - 9783838612669 Nahezu jedes Unternehmen hat heute
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Nahezu jedes Unternehmen hat heute [¿]
Veranstaltung: Staat
Sorgfältig bearbeiteter Nachdruck der Originalausgabe von 1879
bei Kommunalverwaltungen beschäftigt
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An analysis of "Product Placement" as a strategic communication instrument formatIsbn:Softcover - 9783838612669 Nahezu jedes Unternehmen hat heuteInhaltsangabe: Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company? s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit
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