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Are Customers loyal to the Tesco Superstore in Roundhay Rutilius Taurus Aemilianus Kontroll- und BerichtstätigkeitenInhaltsangabe: Abstract: Throughout modern marketing literature there is extensive agreement that ? Customer Loyalty? is marketing? s newest challenge. Marketing? s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of cost efficiency, market share, and service quality do not guarantee a
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