Standardization in International Marketing strategy: doomed to failure or successful strategy? formatIsbn:Softcover - 9783656852407 1Dynamischer Kontext27
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1Dynamischer Kontext27
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UNTERSTAMM KREBSE (Branchiata
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Standardization in International Marketing strategy: doomed to failure or successful strategy? formatIsbn:Softcover - 9783656852407 1Dynamischer Kontext27Essay from the year 2011 in the subject Business economics Offline Marketing and Online Marketing, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles regarding the question whether firms should adapt their strategy and marketing program to the
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